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Oxford researchers have found that interventions carried out in in grocery stores – such as manipulating price or availability or suggesting swaps – have an impact on purchasing and could play a role in public health strategies to improve the nutritional quality of people’s diets.

Supermarket

The researchers from the University of Oxford’s Nuffield Department of Primary Care Health Sciences, and supported by the NIHR CLAHRC and NIHR Oxford BRC, analysed data from 35 studies, including more than 20,000 customers and over 800 stores. The majority of studies tested the effect of interventions in typical, large supermarkets, with a smaller number involving convenience shops or online stores.

Click here to read the whole story on the BRC website.

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