A CLAHRC Oxford infographic, produced to share the preliminary results of the OxFAB study with participants of the study, has been shortlisted as part of the NIHR’s Let’s Get Digital competition.

Lets get digital

OxFAB Infographic small

The competition, which is brand new for this year, aims to promote and recognise the ways people funded and supported by the NIHR can ‘get digital’ with their research. As well as infographics, the competition includes video, photograph, online community, and website categories.

Indeed, the CLAHRCs were well represented this year with the excellent CLAHRC Wessex blog shortlisted in the ‘Online Communities’ category and a CLAHRC South West Peninsula (PenCLAHRC) project, health-modelling.org, nominated for best website.

All entries to the NIHR Let’s Get Digital competition are available to see online via the NIHR’s website. A public vote is now open until 5pm on 2 August 2017 - to vote for your favourite (hopefully us!) visit: www.nihr.ac.uk/getdigital.

“We are extremely impressed with the entries received – and it was not an easy task to shortlist,” said Simon Denegri, NIHR National Director for Patients and the Public. “It is encouraging to see that so many people are embracing digital technologies and using inventive and creative ways to spread the word about clinical research. I hope that people will spread the word and encourage others to vote for their favourite entries; helping us to find our final winners and raising awareness of research at the same time."

The Oxford Food and Activity Behaviours (OxFAB) study launched in early 2015 and was widely publicised at its launch through links with a BBC Horizon TV programme, which aired at the time.

More than 40% of the UK population say they are trying to lose weight at any one time, but we know very little about how all these people are trying to lose weight and how successful they are. That’s the gap in our knowledge that the OxFAB study hoped to fill.

“As there were no incentives for people to be involved in OxFAB, we felt it was particularly important to share the results with participants in a timely fashion and in as accessible and engaging a manner as possible,” said Dr Jamie Hartmann-Boyce who ran the OxFAB project as part of her DPhil. “Rather than simply summing up our preliminary analysis in a short paragraph, or sharing an academic publication, as is often done, we opted to create an infographic.”

After analysing the preliminary data, Jamie worked together with Gavin Hubbard, CLAHRC Oxford Communications Officer, to pick through the data and decide on the most important facts and findings to share. They then worked to develop the visuals that conveyed these findings clearly and interestingly to over 1,000 study participants.

The OxFAB project was jointly funded by CLAHRC Oxford and the NIHR School for Primary Care Research.

The results of the public vote will be combined with those of the final judging panel made up of professionals from each category and the winners will be announced in August.

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