- Foster learning and academic practice at either undergraduate or postgraduate level;
- Develop more effective links between teaching and research; or
- Improve impact through outreach and public engagement.
The Oxford Food and Activity Behaviours (OxFAB) study launched in early 2015 and was widely publicised at its launch through links with a BBC Horizon TV programme, which aired at the time.
More than 40% of the UK population say they are trying to lose weight at any one time, but we know very little about how all these people are trying to lose weight and how successful they are. That’s the gap in our knowledge that the OxFAB study hoped to fill.
“As there were no incentives for people to be involved in OxFAB, we felt it was particularly important to share the results with participants in a timely fashion and in as accessible and engaging a manner as possible,” said Research Associate Jamie Hartmann-Boyce who is running the OxFAB project as part of her DPhil. “Rather than simply summing up our preliminary analysis in a short paragraph, or sharing an academic publication, as is often done, we opted to create an infographic.”
After analysing the preliminary data, Jamie worked together with Gavin Hubbard, CLAHRC Oxford Communications Officer, to pick through the data and decide on the most important facts and findings to share. They then worked to develop the visuals that conveyed these findings clearly and interestingly to over 1,000 participants.
The OxTALENT judges “…commended the team for representing complex statistical analyses in an accessible manner to engage members of the public from a wide range of backgrounds.”
This involved trying to digest and summarise data like this:
And turn it into something like this:
The infographic (right – click here to download) was shared with all participants of the OxFAB trial (1,890 people) through an email newsletter, alongside a note thanking them for their help.
The NIHR Diagnostic Evidence Cooperative (DEC) Oxford received first prize in the ‘Most Innovative Poster’ award at the awards for its excellent ‘DECisions: Path to Diagnostic Uptake’ poster-come-board-game, designed by Ellie Morgan-Jones.
Dr Cynthia Srikesavan, who works on a CLAHRC Oxford project implementing the web-based Strengthening and Stretching for Rheumatoid Arthritis of the Hand (SARAH) exercise program, received a runner-up prize in the Academic Podcasting category.
Cynthia is based at the Centre for Rehabilitation Research in Oxford (RRIO) in the University of Oxford’s Nuffield department of Orthopaedics, Rheumatology, and Musculoskeletal Sciences (NDORMS).
Cynthia was awarded the prize for her voluntary work in translating Cochrane Collaboration podcasts and web pages into Tamil, making high-quality evidence-based healthcare information available to Tamil-speaking physiotherapists in India, Sri Lanka, Singapore and Malaysia.
The OxFAB study is also supported by the NIHR School for Primary Care Research (SPCR).
You can read more about the OxTALENT awards here, as well as some of the exciting and novel digital project happening in and around the University of Oxford.