Identity and Branding Guidelines
Brands and corporate identities distinguish organisations (or their products) from their competition in the eyes of professionals and the public alike. They are powerful things in the corporate world, and this is equally true in the public sector, for the NHS, NIHR and universities.
Correctly applying their use is, on an organisational level, of great importance.
Not only does a brand communicate something about an organisation, such as it's values, trustworthiness or prestige, but it also allows activities carried out by those brands (e.g. research activities, patient information leaflets, posters, research stories or events) to be correctly attributed to that organisation.
And consistency in use of logos, fonts colours and other such elements is key to an organisation being consistently and correctly recognised.
Below you will find guidelines from both the University of Oxford and the NIHR in how to use their brands correctly, as well as official materials for doing so.
For specific departmental variations, please contact your departments communications team.
If you have any questions or require any help at all (identity guidelines can sometimes be difficult to navigate and correctly apply if you're not familiar with them), please do contact the CLAHRC Communications officer via email@example.com
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NIHR Identity guidelines and resources
The NIHR Identity Guidelines are for everyone working within the NIHR, or working in partnership with us, and anyone who has a role in developing and issuing communications.
They exist to:
- Maximise the awareness and impact of the NIHR and its investments by the consistent and correct use of the NIHR identity in all communications.
- Inspire confidence in the NIHR required for investment by the Government and taxpayers through consistent NIHR communications.
- Create unity and help build a stronger, more recognisable NIHR profile within the NHS research community, with patients and the public, industry and charities.
Click here to download the NIHR Identity Guidelines (NIHR Google drive link).
Note: please also see the November 2016 Supplement to the NIHR guidelines.
Logos, stamps, NIHR infographics, templates and other resources
The NIHR also make available a wide range of branding and other identity resources through the 'One NIHR' Hub.
The hub also includes a wide array of information relating to the NIHR, such as facts and figures, and current campaign information.
You can view all of the here: sites.google.com/a/nihr.ac.uk/one-nihr/nihr-identity-resources
University of Oxford Identity/Branding Guidelines
The University of Oxford’s sheer diversity and dynamism present major challenges and rich opportunities when it comes to communicating to worldwide audiences its achievements and aspirations, its relevance and its rationale.
It must do so in a rapidly changing and increasingly competitive global environment. So it needs to innovate but it also needs to be consistent, for those many audiences to have a clear and deepening sense of who we are and what we stand for.
In visual terms a key element of that process is to use it's well-established identity in a coherent and consistent manner. These guidelines are intended to help achieve that.
Or visit the University webpage at: www.ox.ac.uk/public-affairs/branding-toolkit
Branding toolkit downloads
Members of the University can access downloads of:
- Brand mark for print
- Foundry Sterling font
- Branded Word document templates
- PowerPoint presentation templates
- Brand mark for web
by following this Single Sign On link to Branding toolkit downloads.